Business Foundations for Analysts

What Will You Learn?

• Business Fundamentals
• What a business actually is and how it generates value
• The main types of businesses and how they differ structurally
• How business models work and why some scale and others do not
• The critical difference between revenue and profit — and why a growing business can still be losing money
• Business Functions
• What Sales does versus what Marketing does — and why confusing them is one of the most common organisational mistakes
• How the sales funnel works from awareness to loyalty and where BAs add value at each stage
• What Finance controls — including how to read a Profit & Loss statement
• What HR manages and why people cost is the most financially significant input in service businesses
• What Operations runs and why FCR, AHT, and Service Level are the metrics that drive the largest organisations in the world
• What IT enables and why every BA depends on it more than any other function
• How all departments connect, where they conflict, and why cross-functional alignment is so hard to achieve